The Golden Age
of List Growth

After almost a decade of basic popups, zero innovations, and slow, steady subscriber growth—welcome to the golden age.

We’ve worked tirelessly to create the best-in-class tools and strategy to take your list growth from a marathon to a sprint. It’s the era of acquisition in ecom—

Here’s how to capitalize on it.

Download the Full Guide
The Golden Age of List Growth

The Art of a Perfect Popup

popups-grow-your-list

Your store popup has the highest conversion rate and EPM compared to all other message types. For those brands in the 90th percentile, acquisition rates have almost doubled thanks to innovations like Onsite Opt-in.

Here’s the strategy we’ve seen work best among high-performing popups.

FYI: Postscript lets users create desktop and mobile-optimized popups directly within our platform. These popups include compliant opt-in language that Postscript automatically adds to your design.

Run a full popup audit

We stole this from our list growth strategists. Every popup has small nuances that can have a big impact on conversions. Here’s the strategy to steal.

Get the audit

Focus on the right metrics to measure growth

There’s an accurate way to measure list growth, and for us, the most valuable formula is Subscriber Opt-ins / Total Popup Impressions.

We don’t count all submissions but instead focus on fully verified opt-ins, giving you the most accurate picture of your growth.

Not sure how your popup success is being measured?
Here's what to ask your provider.

optin-code-on-mobile-phone-device

Double your list,
Double your revenue

Still want more? We’ve outlined your acquisition journey, including the tools to use, the automations to run, and revenue-driving tips in our list growth guide.