Postscript and the Ecommerce Innovation Alliance (EIA) announce two major wins for the ecommerce industry this week:

1. California Governor Gavin Newsom signed SB 690. The law ends private CIPA "pen register" lawsuits over the ordinary tools that power ecommerce websites. Those claims have fueled thousands of shakedown suits and demand letters. Learn more about SB 690.

2. The FCC unanimously adopted a rule that lets businesses designate a clear, exclusive opt-out method. This shuts down "opt-out evader" lawsuits built on opt-out messages deliberately written so systems can't recognize them. Learn more about the FCC rule.

EIA was in both fights early, bringing real merchant stories to lawmakers and regulators. These wins reflect Postscript's commitment to the broader ecommerce community. That includes every business that relies on SMS and online tools to grow, not only our customers.

Today we launched Email on a new AI-native platform, extending our messaging channels beyond SMS for the first time.

Postscript Email arrives with Identity Resolution that unifies multiple email addresses, phone numbers and Shopify records into one profile; four configurable attribution models; and migration tooling that brings over existing flows, segments, and templates, including imported design files.

"Customers have asked us for email for eight years. We said no every time, because the last thing anyone needed was another email tool that works like the rest of them," says Alex Beller, Co-Founder and Co-CEO of Postscript. "Now we can give them something genuinely better, on a foundation built for it, at a price that doesn't punish them for growing their profiles. That was worth waiting for."

Learn more and join the waitlist

When a subscriber chooses Store Credit, that value should bring them back for another purchase. But, subscribers forget and the balance sits unclaimed.

CashBack Retargeting reminds them of their outstanding store credit. Build a segment of subscribers with unclaimed Store Credit using Fondue CashBack filters in Postscript, then send a targeted SMS campaign to remind them their reward is waiting. When repeat purchasers come back to redeem their store credit, we see they spend an average of 2.5x the face value.

With Shopper Automations, every customer is their own segment, receiving a curated journey based on everything you learn about them. Instead of firing the same template at everyone, Shopper decides the next best message for each individual, based on what they've done and what they've told you. You manage the brand context. Shopper makes millions of micro-decisions for you: when to send, what to say, and how often to message each subscriber.

Every message is informed by onsite behavior, purchase history, and past conversations. Set your audience split, keep your control group on your existing flows, and get transparent test-vs-control results on revenue per subscriber, ROI, CTR, and more from day one. Brands are seeing a 13x median iROAS and upwards of 10% lift in revenue per subscriber.

For brands already using Shopper Responses, get started with Shopper Automations today.

Learn more about Shopper →

If you're using Shoptin at checkout, you can now capture SMS subscribers with Postscript's patented Onsite Opt-in. Turn more of the traffic you already have into subscribers, without trading off conversion, compliance, or subscriber quality.

Every opt-in flows straight into Postscript, so new subscribers are AI-eligible from day one. You grow your list from the same site traffic you're already paying for and put those subscribers to work right away.

Offer Management gives you a centralized home for offers you run across Postscript. Build advanced offers directly in Postscript like stacking, BOGO, gift-with-purchase, subscription discounts, or free shipping. Then deploy them across flows, Popups, Landing Pages, and Shopper. When you update an offer, it's reflected everywhere it's live with no need to manually edit each touchpoint.

Subscriber Mapping keeps the experience consistent: when a subscriber has already been offered an active code from a previous touchpoint, they get that same code again instead of a new one, protecting your margins from stacking. And because Shopper now has a complete view of each subscriber's offer history, it knows exactly which offer to recommend next.

Already managing offers in Shopify? Import them into Postscript with a single click.

→ Open Offer Management or learn more here.

Shopper is the first conversational AI that automatically sends RCS Suggested Replies and Product Link Actions, making it easier than ever for subscribers to engage with your conversational messages.

RCS-eligible subscribers will now see tappable Suggested Replies, reducing friction for conversations about product discovery, sizing/fit, recommendations, gifting, and more. Product Link Actions surface recommended products as tappable buttons instead of inline links for a cleaner experience.

For brands live on both Shopper and RCS, this upgrade is applied automatically, no setup required. Learn more about Shopper.

Shopper chats with your customers all day, everyday. Ask Shopper gives you a direct line into what your customers are saying. Type any question about your subscriber conversations and get back a structured breakdown of themes, patterns, and the specific conversations behind every insight.

Ask about objections, buying signals, product feedback, or anything else you want to understand about your customer base. Results are easily shareable by link, so your whole team sees exactly what you're looking at. Available for brands using Shopper.

Learn more about Shopper or head to Ask Shopper in the Postscript app.

Shopper handles on average 92% of all conversations without ever needing escalation. For the 8% that do (cancellations, order issues, edge cases), Shopper can now escalate them directly to your help desk without making the subscriber switch channels.

When a subscriber needs CX support, Shopper detects escalation signals, creates a Gorgias or Zendesk ticket with the last 10 messages for context, and pauses automatically while your team handles it. Once the ticket closes, Shopper picks back up. The subscriber stays in the same SMS thread the whole time.

Available now for brands using Gorgias or Zendesk. Visit your Shopper Settings page to activate or learn more about Shopper.

Traditional A/B tests tell you which popup wins. Group A/B Testing tells you which approach wins.

Now you can test a group of popups against another group — measuring lift at the strategy level. Compare a cashback-everywhere approach against a discount-everywhere approach. Test ten collection-specific popups against two broader ones. Whatever you want to validate, you get a clear read on what's actually driving performance.

Available now for all shops. Get started >

RCS cards now support dynamic product photos — the same way MMS does for product-centric automation triggers. When you're building a card, carousel, or fallback message, you can pull in the product photo tied to your trigger event directly from the media field.

The editor is trigger-aware: swap to a trigger that doesn't support dynamic photos and any media references clear automatically. And when you add a dynamic photo to your RCS card, it syncs to your fallback message by default.

Available now in Flow Builder for brands with RCS enabled. Get Started >

Embedded Forms are a new opt-in surface that merchants can drop on any page: Shopify, headless sites, blogs, or anywhere else. Copy one code snippet from the editor, paste it wherever the form should appear. Embedded forms use Onsite Opt-in and support welcome messages, custom properties, and the same blocks and styling as popups and landing pages.

Available now for all shops. Get started >

We’ve launched a new landing pages solution built with our popup editor giving brands a powerful, conversion-focused way to capture subscribers directly on mobile and desktop.

These pages include Onsite Opt-in, spin-to-win, quizzes, discount blocks, email capture, QR codes, and short links all within Postscript. Consent language is handled directly within the landing page experience, simplifying compliance and link sharing.

Available now for all shops. Get started >

When a subscriber taps a link in an RCS message and gets launched into their browser, there's a real chance they don't come back. Webview support for the Open Link action fixes that. Instead of redirecting subscribers out of the conversation, the URL opens directly inside the message thread — so they can view a landing page, track an order, or complete a checkout without ever leaving.

Choose from three display modes — Full (full screen), Tall (three-quarter view), or Half (split screen with the thread still visible). If a subscriber's device or carrier doesn't support webviews, the link falls back to the default browser automatically.

Available now in Flow Builder for brands with RCS enabled. Get Started >

For product drops, flash sales, or any campaign where timing is everything — subscribers can now save the date directly from an RCS message. Tap the action, and a pre-filled calendar event pops up in their default calendar app, ready to save. No copying, no searching for the right date. One tap and it's on their calendar.

Set an event title, start and end times, timezone, and an optional description — all from Flow Builder. For subscribers who don't receive RCS, the event details carry through automatically in the fallback message so no one misses the "when."

Available now in Flow Builder for brands with RCS enabled. Get Started >

Brand Center is where you teach Postscript's AI all about your brand: your voice, your products, your policies, your FAQs. Everything that makes Shopper sound like you so customers recognize your brand in every reply.

Content Library lives inside Brand Center and is one of the key ways you train the AI. Upload PDFs, DOCX files, and more, drop in links, or create Text Snippets for quick updates like holiday shipping deadlines or policy changes. Shopper Playground is now embedded directly in the page so you can upload content, confirm it synced, and test Shopper's responses easily.

Available now for brands using Shopper. Head to Brand Center to get started or learn more about Shopper.

Infinity Testing now runs at more moments across the subscriber journey. Two new automation triggers, Cart Abandoned and Link Clicked, let you experiment from early engagement to high-intent purchase behavior. Campaigns now support testing windows as short as one hour with no new lists or additional sends required.

Choose between EPM and UCTR depending on what you're trying to learn. AI outperforms inspiration messages approximately 82% of the time and delivers up to 40% EPM lift. You can also edit AI-generated variants before activating so copy stays on-brand, and updated dashboards surface incremental revenue and lift vs. control at a glance. The more places you can run experiments, the faster you find and optimize for what actually drives revenue.

Now available for brands on Postscript AI. Get started in Flow Builder or learn more about Infinity Testing.