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2024 SMS Bechmarks Hero

The proof is in the data:

Use these insights to create better SMS marketing campaigns in 2024. Below you’ll find the aggregate data from thousands of ecommerce stores using SMS, so you can see how your brand’s SMS marketing strategy stacks up. We’ve also included actionable takeaways to help you get the most out of this report.

See How Your SMS Program Stacks Up

Get the report and see how your strategy performs against counterparts in your industry. We’ll also include best practices and tips from top performing brands.

Benchmarks Methodology: Eligible Shops are those that installed 90 days prior to Black Friday (2023-11-25) and spent at least $300 on Postscript Marketing in Q4 2023. • SLTV + ARMR Benchmarks are averages at a merchant level across 2023, to account for seasonality. • CTR’s are calculated based only on sent messages that included a link. • A score is measured by dividing first time orders New Subscribers L30 / First Time Orders L30.

Benchmarks by Industry

Every industry has a different customer profile, different best practices for reaching those customers, and different expectations for their marketing efforts. In essence, there is no one-size-fits-all approach. After all, a ski shop and a baby food store probably shouldn’t text their customers the same way. We looked at the top 5 ecommerce industries and analyzed their success with SMS marketing to help you evaluate your own.