Agentic Context Platform
Agentic Context Platform (ACP) continuously analyzes your brand, customer, and performance data to power specialized agents that autonomously turn information into revenue-driving action — and get smarter with every decision. Traditional CDPs store data, while our ACP puts it to work.
Go beyond data storage
Powering a suite of specialized agents
Every subscriber interaction involves dozens of small decisions. Multiply that across your whole list and multiple channels. ACP enables AI agents to make millions of those micro-decisions for you.
One unified brain across every channel
Every channel draws from the same brand and customer context, so every send and its performance informs what happens next — with Unified Profiles ensuring no duplicates.
A self-optimizing system, not just a data store
New context and insights flow between ACP and its agents in a constant loop — every data point feeds back in, so performance keeps improving on its own.
The intelligence layer behind every agent
Don’t just store your customer data, put it to work. ACP holds all of your brand and customer context, allowing AI agents to read from it and act on it at the individual subscriber level. Every message sent and subscriber action across every channel makes the whole platform smarter.
Customer Context
A complete, unified understanding of every customer so your agents can act with full context, not fragments.
Included with every plan, at no extra cost.
How it’s built
Powering agentic 1:1 marketing across every channel
Agentic 1:1 marketing only works if the agent actually knows the person it's talking to. That's what our data foundation is built for: every detail a customer shares, wherever they share it- a form, conversation, or a past purchase- becomes part of the same Unified Profile.
Customer Signals
A signal can be structured data - like what a subscriber views, purchases, or shares through an onsite form or popup. It can also be unstructured: anything they share about their shopping preferences in conversations.
FAQs
There's no extra charge for ACP. It's included in every Postscript plan by default.
ACP is the ideal foundation to be used by both humans and AI agents. In Postscript, Shopper and Infinity Testing agents decide who to engage, when, and what to say, then message subscribers over SMS and email. Under the hood, dozens of subagents are working together, making millions of decisions a day for you. Learn more about Shopper and Infinity Testing.
Traditional CDPs are built to store your data and wait for someone to prompt it. A marketer can use a CDP to manually analyze a dashboard and decide the strategy, or to build a segment. ACP does more than store data: it reads brand, customer, and performance context continuously, and lets AI agents act on it, deciding who to message, when, and what to say, without waiting to be asked. Legacy CDPs are a system of record. ACP is a living context layer.