BFCM 2025 Popups From Real Shopify Brands, Sorted by Goal

Black Friday doesn’t reward the best offer. It rewards the biggest list that’s ready to hear about it. Every subscriber you add between now and mid-November is someone you can text the second your deal goes live, and everyone else is someone you’re hoping finds the banner.

We went through the BFCM 2025 popups from Postscript customers across eight verticals and pulled the ones worth copying. Find your goal in the table, grab the tactic, and go.

New Era refreshed its popup creative several times as its BFCM offers changed, so shoppers who came back saw something new each visit.

Why it works: BFCM traffic is full of repeat visitors. A popup someone already closed once is easy to ignore. New creative gives you a second chance with the same shopper.

Try it: Map your BFCM calendar (pre-sale, Black Friday, Cyber Monday, and extension) and plan one popup for each stage.    

"Step into savings" leads with up to 60% off select styles, plus 15% off full-price items and free shipping.

Why it works: The headline sounds like the brand, and the second offer gives full-price shoppers a reason to sign up too.

Try it: If your sale only covers some products, add a smaller offer for everything else so no visitor is left out.

Before the sale, Caraway's popup said "Coming soon: Black Friday deals" and asked shoppers to sign up to be first to know, with exclusive flash deals and a free gift on larger orders. Caraway swapped in new popups once Black Friday and Cyber Monday went live.

Why it works: Caraway grew its list before the sale started without giving the discount away early. Being first in line was the reason to sign up.

Try it: Get a "coming soon" popup live 2 to 3 weeks before your sale, and promise subscribers they'll hear about it first.

A countdown timer sits above “Cyber Monday: Extended!” Before they see the offer, shoppers answer one question: who’s in the room? (Kids, Pets, Kids and Pets, or Just Grown-Ups.)

Why it works: The timer shows shoppers how much time is left in the sale, which gives them a reason to sign up now and not later. The question takes one tap and tells Ruggable which products to lead with in future messages to those subscribers.

Try it: Add a countdown to your popup that tracks when your sale ends, and one question that matches how your catalog is organized. Then use the answer to segment your BFCM and holiday campaigns.

"Limited time Black Friday savings: up to 80% off select favorites," with bestsellers pictured and an "Access deals" button.

Why it works: The offer is the headline, the product shots make it concrete, and the button reads like a perk instead of a form.

Try it: Show the products the deal applies to, and write a button that describes what the shopper gets, not what they have to do.    

"Don't miss this! Your exclusive discount: 30% off sitewide," with an "Unlock 30% off" button.

Why it works: One sitewide number, repeated in the button. Calling it "your exclusive discount" makes it feel personal vs a banner everyone sees.

Try it: Repeat your offer in the button text so shoppers know exactly what they get when they tap.

“Black Friday sale: get up to 55% off,” with a spin-to-win wheel. Shoppers spin to reveal an offer, then hit “Unlock Black Friday offers” to claim it. Dr. Squatch also ran a separate popup for shoppers about to leave the site.

Why it works: The tiles make it feel like there's more than one deal to unlock. The wheel turns signing up into a game. Every spin wins something, so shoppers feel they earned the offer, and the “up to 55%” headline gives them a reason to try. The exit popup gives a leaving shopper one more chance to subscribe.

Try it: Add a spin-to-win wheel to gamify the shopping experience. Pair it with an exit-intent popup that uses different creative, not the same popup twice.    

"Black Friday deals are here. Want VIP early access?" with an "Unlock VIP access" button.

Why it works: The reason to sign up is getting in first, not a bigger discount. This keeps your margin intact while still giving shoppers something they want.

Try it: If you'd rather not raise your discount, offer subscribers early access to the sale or your best-selling products. 

Wyze opened with a short BFCM quiz, then asked for a phone number on a "Finish signing up" step.

Why it works: The quiz gets shoppers clicking before you ask for anything. Once they've started, entering a phone number feels like the obvious last step.

Try it: Lead with a low-effort interaction (a quiz or a question) and save the phone number for the final step.

Raycon's SMS step reads "Finish signing up with texts to activate up to 30% off," with an "Activate 20% off" button.

Why it works: "Finish" and "activate" make the SMS step sound like completing something already started, not a second sign-up form.

Try it: In a multi-step popup, word the SMS step as the last part of the signup and tie it to unlocking the offer.

“Black Friday: our biggest savings yet. 40% off your first order,” with an “Unlock 40% off” button. A note under the button says the discount is applied automatically in the cart.

Why it works: Dose raised its usual offer for BFCM and said so (“our biggest savings yet”), which gives shoppers who’ve seen the regular popup a reason to sign up now. Applying the discount automatically means there’s no code to copy or forget at checkout.

Try it: If you run an always-on welcome offer, raise it for BFCM and say plainly that it’s bigger than usual. Apply the discount automatically so subscribers go straight from signup to checkout.

"Unlock 60% off + a free gift." To claim it, shoppers pick the benefit they care about most: reduced fatigue, better hydration, fewer headaches, or faster recovery.

Why it works: The offer gets shoppers to engage, and their answer tells you which message to lead with for each subscriber.

Try it: Ask about the problem your product solves, then send messages that speak to the answer each subscriber gave.

“Black Friday Sale: 25% off” in big, bold type. The popup asks for a phone number and nothing else, and notes that exclusions apply right under the offer.

Why it works: Asking only for a phone number keeps the signup to one step. Putting “exclusions apply” up front sets expectations, so subscribers aren’t surprised at checkout.

Try it: If SMS is your priority for BFCM, test a phone-only popup against a two-step email-then-SMS version and see which grows your SMS list faster.

"Win your order": shoppers who place an order can enter a contest through Mejuri's Instagram, with a signup to stay up to date underneath.

Why it works: A chance to win replaces a discount, which protects margin, and the contest connects the popup to Mejuri's social channels.

Try it: For brands that rarely discount, a giveaway or gift-with-purchase can give shoppers a reason to sign up without changing your pricing.

"Black Friday: up to 90% off." Before signing up, shoppers say who they're shopping for: Boy, Girl, or Unisex.

Why it works: Many BFCM shoppers are buying gifts. Asking who the gift is for lets Copper Pearl send the right products to each subscriber.

Try it: If gifting drives your Q4, ask who the shopper is buying for and use the answer in your holiday gift guide messages.

"Black Friday sale is ON! Sign up to shop 20% off sitewide," with a "Get sale access" button.

Why it works: "Get sale access" makes a sitewide offer feel like an invitation.

Try it: Test button text that frames the signup as getting in, such as "Get access" or "Shop the sale," against a plain "Sign up."    

• They go live early. Early access offers grow the list before the sale, so those subscribers are ready on day one.

• They change with the calendar. New creative for each stage of the sale keeps repeat visitors from tuning the popup out.

• They ask one easy question. A single tap gives you a segment you can use in every message after signup.

• They lead with one clear offer. The best headlines can be read in a couple of seconds on a phone.

• They don't always discount. Free product, VIP access, and contests all give shoppers a reason to sign up without a deeper discount.

None of this is complicated. The strongest BFCM popups went live early, changed as the sale changed, asked one easy question, led with one clear offer, and didn’t assume a discount was the only reason to sign up. That’s the whole list.

Your sale is a few weeks out. Your popup can be live today. 

Have questions? Please feel free to reach out to our wonderful Support team at support@postscript.io or via live chat. 

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