Fashion & Apparel

See how fashion & apparel brands on Postscript are using SMS to convert shoppers, increase lifetime value, and improve customer support.

fashion and apparel hero
Apparel Woolx

Turn hesistant shoppers into raving fans

Getting shoppers to the first purchase is the most important step. But after signing up to your SMS list, they might still need a bit of convincing.

Browse Abandonment, Cart Abandonment, or Welcome series are all opportunities to incentivize customers with the right offers.

Crush your product launch and sales targets

The almost-instantaneous open rates of SMS make it the perfect channel to announce your latest product launch or flash sale.

Limited edition collection? Send a text to your most loyal customers first and give them exclusive early access.

Apparel Yellow The Label
CVG Upsell Fashion

Upsell products that work even better together

Now that you know what your customers have purchased, send them thoughtful product upsells that they’ll love. With SKU-level segmentation and purchase triggers inside Postscript, you can create any upsell automations and campaigns that you can think of.

Let subscribers be the first to know about restocks

One of the perks of your SMS program should be sending back-in-stock announcements to subscribers before anyone else. They’ll be happy to get their hands on your best-sellers before they sell out again!

When an item is out of stock, use a custom keyword that people can text to join your waitlist.

280 industry apparel UPDATE

See real results from brands in your industry

The data doesn’t lie: fashion and apparel brands are seeing amazing results using Postscript and SMS marketing. We aggregated data from thousands of ecommerce stores using SMS and published the findings in our yearly SMS Benchmarks Report. Here’s what we found:

  • Unsubscribe Rate: 1.67% average unsubscribe rate across all apparel brands. Our segmentation and personalization capabilities keep your unsubscribe rates low.

  • Clickthrough Rate: 15.4% average clickthrough rate across all apparel brands. Boost engagement with open rates and click through rates that make other marketing channels jealous.

  • Earnings Per Message: $6.71-17.63 EPM on abandon cart automations across all apparel brands. Unlock SMS as one of your top revenue-driving channels.

Check out the full benchmarks report for your industry.


Unsubscribe Rate. Average across all campaign and automation types


Clickthrough Rate. Average across all campaign and automation types


Earnings Per Message. Average EPM on abandoned cart automations
Twillory Example Two Way Conversation

Provide support in two-way conversations

Use SMS to engage in conversations with customers. Provide support and gather customer feedback—all over text.

Manage text conversations using our Responses feature or integrate Postscript with Gorgias, Zendesk, or another help desk platform of your choice.

Send product care instructions after purchase

Help customers keep their purchases looking pristine by sending product care instructions after purchase. With SKU-level segmentation, you can send different instructions based on the item they purchased.

apparel woolx
Molly Green SMS Example Shipping Notification

Send shipping notifications

Keep customers informed on the status of their shipment. With SMS, they’ll never miss a notification.

Set up SMS shipping notifications using data from your Shopify account or integrate Postscript with AfterShip, Wonderment, or another shipping and logistics platform (through our custom integration).

Deniz Aydogan

Deniz Aydogan

Digital Marketing Manager


"Postscript was the best fit for us. We were able to grow our list significantly and we saw results immediately."


Fashion & Apparel

Ready to make SMS your #1 revenue channel?