Food & Beverage

See how food & beverage brands on Postscript are using SMS to convert shoppers, increase lifetime value, and improve customer support.

Death Wish CoffeeFeastablespartner-logo-olipopCompartesFatSnaxpartner-logo-perfect-ketoschoolyard-snacks

Turn hesitant shoppers into raving fans

Getting shoppers to the first taste is the most important step. But after signing up to your SMS list, they might still need a bit of convincing.

Browse abandonment, cart abandonment, or welcome series automations are all opportunities to educate and nurture customers. To sweeten the deal, offer a sample box or a custom coupon.

Crush your product launch and sales targets

The almost-instantaneous open rates of SMS make it the perfect channel to announce your latest product launch or flash sale.

New flavor or seasonal item? Send a text to your most loyal customers first and give them exclusive early access.

Food Industry OLIPOP Hey Guys Text
Fly by Jing Food and Beverage

Promote reorders and subscriptions

Increase lifetime value with automated text messages for product reorders and subscriptions.

Set up automated reorder reminders at the appropriate time interval (for example, 25 days after they bought a 30-day supply). Or, integrate Postscript with ReCharge and allow your most valuable customers to skip, add, or change their subscription through text.

Build loyalty with educational content and rewards

Turn a one-time purchase into a daily habit through post-purchase education and loyalty rewards.

Use post-purchase automations to send instructions and recipes. Take it a step further by sending promotions and reminders about your loyalty reward programs over SMS.


See real results from brands in your industry

The data doesn’t lie: food and beverage brands are seeing amazing results using Postscript and SMS marketing. We aggregated data from thousands of ecommerce stores using SMS and published the findings in our yearly SMS Benchmarks Report. Here’s what we found:

  • Unsubscribe Rate: 2.9% average unsubscribe rate across all food and beverage brands. Our segmentation and personalization capabilities keep your unsubscribe rates low.

  • Clickthrough Rate: 16% average clickthrough rate across all food and beverage brands. Boost engagement with open rates and click through rates that make other marketing channels jealous.

  • Earnings Per Message: $6.32-$14.61 EPM on abandoned cart automations across all food and beverage brands. Unlock SMS as one of your top revenue-driving channels.

Check out the full benchmarks report for your industry.


Unsubscribe Rate. Average across all campaigns and automations


Clickthrough Rate. Average across all campaign and automation types


Earnings Per Message. Average EPM on abandoned cart automations

Provide support in two-way conversations

Use SMS to engage in conversations with customers. Provide support and gather customer feedback directly over text.

Manage text conversation using our Responses feature or integrate Postscript with Gorgias, Zendesk, or another help desk platform of your choice.

Collect product reviews

Customers on your SMS list are highly engaged with your brand. Who better to ask for a product review?

Integrate Postscript with Okendo, Swell, or Junip to send automated review requests over text.

Wandering Bear - Review Example in Food and Bev

Send shipping notifications

Keep customers informed on the status of their shipment. With SMS, they’ll never miss a notification.

Set up SMS shipping notifications using data from your Shopify account or integrate Postscript with AfterShip, Wonderment, or another shipping and logistics platform (via a custom integration).

Jess Cervellon

Jess Cervellon

Vice President, Customer Experience


"Postscript doesn't think about just marketing aspects, they also put the customer experience towards the forefront of what they're building. They've helped us build the raddest SMS engagement pathways that have built loyalty and retained customers."


Food & Beverage

Ready to make SMS your #1 revenue channel?