The SMS Strategy Show from
Little Episodes. Lots of Revenue.
Postscript’s go-to-market team breaks down how top ecommerce brands win with SMS.
Inside New Era’s Wildly Complex (and Effective) SMS Program
Erin Falter from New Era sat down with us to talk about running one of the most complex SMS programs in ecommerce: thousands of SKUs, millions of fans, and zero room for irrelevant texts.
She ended up giving us a masterclass in marketing, human behavior, and throat anatomy (no cap).
Listen to the Latest Episodes
A new mini episode drops every Tuesday, packed with SMS strategies you can try today to grow your program and your profits.
Pssst...listeners get exclusive tips, tricks and goodies
How does the Text Back community stay in touch? SMS, of course. Scan the QR for a weekly text from your Text Back hosts.
We’ll share exclusive content, try out some of our guests’ SMS strategies in real time, and let you know when new episodes drop!

Text Back is hosted by

Laura Serino
Director of Brand, Content and Community
Laura has spent her career in ecommerce and has helped build DTC brands in almost every industry. She's glad to have finally found an outlet for yapping.

Ren Reed
Content Marketing Manager
Ren considers himself a filmmaker, gardener and a dilettante of Tolkien’s literary works. Since none of these interests have proven financially stable, he is hosting a podcast about SMS marketing strategy.