Welcome to SMS Masterminds! Your one-stop-shop for SMS strategy. This video library covers everything from growing your SMS list to designing sophisticated and personalized automations for your subscribers. Learn, explore, and become an SMS master! Click a topic to watch a course.
Acquisition
Acquisition is the rate at which you gain new subscribers through a variety of different opt-in methods, and it is paramount to the total value of your SMS program. A bigger SMS list is the tide that raises all other metrics! Here are some fundamental ways to make sure you’re optimizing your list growth:
Revenue per message
Spending time on a thoughtful, personalized SMS program will help drive higher revenue per message and avoid burning out your subscriber list. A lot of variables factor in to high-earning texts, and testing is key to figure out what works for your brand and cucstomers. Below are some best practices to start hitting those campaigns out of the park:
Messages
Believe it or not, more message typically equals more revenue. Message volume is a key indicator of an SMS programs health, and while each brand is different, you don’t want to leave revenue on the table by being too timid. Sending the right number of messages means finding the right sending cadence specific to your brand. Explore these short courses to learn more about message volume:
Retention
Because subscribers are 5x more likely to opt out of your SMS program in their first 30 days than at any other point in the subscriber journey, it's important to understand how many subscribers you are retaining during that period. Keeping new subscribers engaged is key, so consider sending meaningful and timely messages early on in their journey—like an interactive welcome series or a personal product recommendation flow. Here are some additional resources to make sure you’re on the right track:
